Oi rocked the STU event with great style! In partnership with V3A, the brand provided a unique experience. Imagine yourself sliding down a virtual skateboard ramp, customized with the Oi brand, to the sound of an immersive soundtrack. This became reality in the virtual reality game at Oi’s stand. In addition, participants were able to feel like real skateboarders when taking a photo on the brand's Halo, transformed into a fictional track. Even for those who are not experts, fun was guaranteed, and by sharing the photo with #BoraVoarNasPistas, some lucky people had their images printed instantly! A unique experience that left its mark on STU.