KÉRASTASE POP PARTY AT THE MUSEUM OF TOMORROW

The Museum of Tomorrow was the stage for a historic moment for L’oréal Brasil! The Kérastase Pop Party marked the launch of the brand's global cause and brought together guests for an unforgettable night of beauty and sophistication, where technology, glamor, and sustainability set the tone.

 

Exclusive to guests and influencers, the event, curated by V3A, served as an opportunity to reinforce the brand's mission of elevating women to their maximum potential.

 

The public also enjoyed exclusive activations, designed especially for the event. At one of them, the treat roulette, participants were presented with gifts. In addition, in the diagnostic space, signed by six hairdressing salons, it was possible to carry out a hair assessment and receive recommendations for the ideal products.