We carried out an action for Petrobras at the 50th anniversary Armorial Exhibition that took place at the Museu de Arte Popular da Paraíba (Paraíba Popular Art Museum), bringing together the beauties and peculiarities of the artistic-cultural movement created in 1970 by Ariano Suassuna. Inspired by the woodcut created by the talented Bacaro Borges, specifically designed for this occasion, the activation came to life in an impressive structure, which not only delights the eyes but also serves as the perfect backdrop for stunning photos! On opening night, Bacaro demonstrated his art to the press and guests.