SAL DE FRUTA ENO AT SP GASTRONOMIA

Haleon and V3A came together to guarantee a unique experience at SP Gastronomia.

With the motto “Sem Cara De Azia No SP Gastronomia” (Heartburn-free at SP Gastronomia), a lounge was set up to promote the Sal de Fruta ENO brand; in it, the public was able to relax and make the most of the event. To publicize the experience, we counted on Road, one of the verticals of the V3A ecosystem, which invited some well-known influencers among food lovers, including @turistandosp @spgastronomica and @vittorfernando, who showed all the details of the activation. In addition to attracting visitors to visit the brand's space, the action impacted more than 7 million people on social media, sparking discussions and conversations throughout the last week.