AREZZO
CIRCUITO BRIZZA DE BEACH TENNIS AREZZO
TAGS: #BEACHTENNIS #CIRCUITOBRIZZA #AREZZO
Breaking records of interest in the brand, the project almost doubled the number of followers on Arezzo's social media.
Outdoor sports, contact with nature, well-being and wellness activities, and a sea of branded experiences. V3A brought together this mix of attractions in the Circuito Brizza de Beach Tennis. The event is part of a set of actions developed by the company for Arezzo, ranging from actions with influencers, such as the intervention carried out at the actress Bruna Marquezine’s residence, to the development of a Beach Tennis platform signed by Brizza, the new brand of sandals and flip-flops from Arezzo, among others. V3A's On Demand service pillar is responsible not only for the production of the Circuito Brizza Beach Tennis but also for the creation and visual identity of the entire campaign. V3A and Brizza prepared a mix of brand experiences, not only for the brand's athletes and influencers but for the entire public, which included space for sports and relaxing massage sessions, a customization and personalization station for Brizza flip-flops, which will be available in vending machines. The Circuito Brizza de Beach Tennis involved 40 professionals in the production, occupied 270m², and received 100 participants (50 doubles) in its debut edition.
+150 K
impressões
+1 M
visualizações
+600
ATLETAS INSCRITAS
4 ETAPAS
Rio (2), SP e Recife